Canary Islands Top Hotel Prices on New Year's Eve
The islands have a median of €378 per room, 10 % higher than the previous year.
Canary Islands are the Spanish destination with the highest hotel rates for New Year’s Eve, with a median price of €378 per room, up 10 % according to the Hotel Pricing Outlook report by consulting firm Simon‑Kucher.
Nationally, average rates show a modest 2 % decline for the year‑end period of 2025 (December 31 and the following weekend) compared with the previous year. The study links this correction to the calendar layout, as New Year’s Eve falls on a Wednesday, requiring more vacation days to plan a short getaway and thus reducing spontaneous demand.
Price movements in Spanish cities
- Madrid – down 8 %
- Barcelona – down 10 %
- London – €364, still the highest in Europe but also down 10 % year‑on‑year
- Paris – remains among the top‑priced cities
- Amsterdam – remains among the top‑priced cities
- Alicante – up 19 %
- Valencia – up 4 %
- Seville – down 2 %
- Málaga – down 4 %
- Balearic Islands – stable
Simon‑Kucher’s technical analysis highlights greater price stability in 4‑star hotels, while economy‑class establishments exhibit the most pronounced fluctuations.
The consultancy notes a “commercial bifurcation”: the luxury segment continues strong growth, whereas budget‑oriented brands face setbacks in both occupancy and average daily rate (ADR).
Looking ahead to 2026, the sector anticipates a “two‑speed demand” scenario that will shape the commercial strategies of hotel chains.