Fuerteventura tourism board and chamber of commerce develop promotion agreement
The two organisations are working on an agreement to use chamber of commerce connections to develop new ways of promoting Fuerteventura as a destination.
Fuerteventura’s chamber of commerce and tourism board are developing an agreement to work together on new projects promoting the island as a destination.
Chamber president Juan Jesús Rodríguez Marichal met tourism councillor and tourism board vice-president Marlene Figueroa and the board’s director, Moisés Jorge Naranjo, on 12 November to advance the proposed cooperation.
The organisations intend to use the chamber network’s business and institutional connections to make new contacts and explore promotion opportunities, including beyond Fuerteventura’s usual markets. The proposed agreement would provide a framework for future joint projects alongside the island’s existing tourism promotion strategies.
Rodríguez Marichal said cooperation between public bodies and businesses could help make use of resources and create opportunities to promote Fuerteventura. He also said the chamber network could help raise the island’s profile as a destination.
The agreement is still being developed, and the meeting was a step towards defining the framework for future initiatives.