Gesprotur and Asofuer host a Puerto del Rosario event on the future of sustainable tourism

Puerto del Rosario will host, tomorrow Friday 19 December, the professional forum “From Impact to Balance: Building Sustainable Tourism.” The event will bring together tourism professionals, institutional representatives, companies and experts with the aim of moving toward a more responsible and balanced tourism model in the Canary Islands.

The meeting will take place at the Centro Insular de Juventud from 09:00 to 14:00 and is co‑organized by Gestión de Proyectos y Estudios Turísticos en (GESPROTUR) and the Asociación de Empresarios Turísticos de Fuerteventura (ASOFUER), with the support of the Canary Islands Government’s Ministry of Tourism and Employment and the collaboration of the Fuerteventura Cabildo, which provides the venue.

Program: From Impact to Balance

According to the organizers, the forum aims to:

• Analyse the main challenges and opportunities for sustainable tourism across the archipelago.
• Highlight successful business practices already in place.
• Promote public‑private collaboration within the framework of the Agenda 2030 and the Sustainable Development Goals (SDGs).
• Inspire attendees through success stories and specialised presentations.

Opening

The inauguration will be led by Jéssica de León, Canary Islands Minister of Tourism and Employment, together with Ignacio Solana, manager of Gesprotur, and Antonio Hormiga, president of ASOFUER.

Key presentations

• Iván González Gómez, CEO of Ataraxia Nova, will present “Regenerative Tourism: Building a Responsible Destination,” focusing on approaches that generate real benefits for the environment beyond merely minimizing tourism impact.
• José Juan Lorenzo, manager of Promotur, will discuss “Journey Toward Decarbonisation,” emphasizing emission reductions and the changes needed for a climate‑neutral tourism sector.

Success‑story segment

• ECOAQUA (University Institute of Sustainable Aquaculture and Marine Ecosystems, ULPGC) will showcase the Cappelletti projects aimed at plastic reduction and their results in Fuerteventura.
• Moisés Expósito González, Sustainability Coordinator at GF Hoteles, will detail the chain’s sustainability actions.
• Joane Hendrix, founder of Travel Without Plastic, will present concrete initiatives applied in the tourism sector.

Further insights

After a coffee‑break, Juan Manuel Revuelta, CEO of FINNOVA and director of STARTUP EUROPE ACCELERATOR, will speak on the within Agenda 2030 and the incentives available for sustainable projects.

Round‑table

The program will close with a panel titled “Waste: An Undervalued Resource,” featuring representatives from ECOAQUA (ULPGC), Gerardo García Machín, renewable‑energy project manager, and Mario de la Cruz, manager of ASOFUER, who will discuss waste management as an economic and environmental opportunity within tourism.

“The event aspires to become a reference point for promoting more sustainable tourism in Fuerteventura and throughout the archipelago.”

The forum will conclude with a closing ceremony, marking the end of a day dedicated to shaping a greener future for Canary Islands tourism.