Pierre & Vacances returns to Fuerteventura, taking over a hotel in Costa Calma
Pierre & Vacances announced a strategic return to the island of Fuerteventura with the opening of Hotel Drago Park. The new resort reinforces the French group’s presence in the Canary archipelago, a market the company considers essential because it allows operations without the strong seasonality that affects mainland Europe.
The property is a four‑star complex located in Costa Calma. It offers:
- 236 rooms and 24 apartments
- A full‑scale renovation plan spanning five years, divided into two phases
- An upgraded all‑inclusive offering aimed at the international family segment
- Facilities for active tourism and pet‑friendly services
The investment roadmap is designed to raise the asset’s standards and position the resort as a key hub for attracting both national and European tourists. Management highlighted that the hotel will serve as a strategic node, leveraging its infrastructure to capture the growing demand for sun‑and‑beach vacations while minimizing the impact of seasonal volatility.
Pierre & Vacances, which operates more than 20,000 accommodations across Europe and the Caribbean, sees this move as part of a broader financial‑discipline strategy. By adding a large‑scale, high‑resilience asset in Spain, the group aims to:
- Capitalize on the recovery of beach tourism
- Strengthen its balance sheet with assets that generate consistent annual revenue
- Reduce exposure to the seasonal fluctuations typical of the European holiday market
The company’s long‑term vision positions Hotel Drago Park as a cornerstone of its expansion in the Canary Islands, aligning with its goal of delivering premium, family‑focused hospitality experiences.