Fuerteventura Boosts Its Promotion in Poland with ITAK

The Island Tourism Board launches promotional actions in Katowice and Warsaw to boost Polish tourism to the island

The Cabildo of Fuerteventura, through the Department of Tourism and the Island Tourism Board, has organized a week‑long promotional agenda in Poland aimed at consolidating the island’s position in one of Europe’s fastest‑growing tourism markets.

Promotional Activities in Katowice and Warsaw

Katowice: The first event gathered 60 travel agents for an exclusive day organized by the Island Tourism Board in cooperation with the Polish tour operator ITAKA.
Warsaw: A follow‑up session reinforced Fuerteventura’s presence in the Polish market and deepened collaboration with one of the country’s leading tour operators.

During the Katowice meeting, Marlene Figueroa, Tourism Counselor and Vice‑President of the Board, welcomed participants and highlighted:

“The direct air connectivity between Katowice and Fuerteventura, operated by airlines such as Wizz Air, Buzz and Enter Air, together with our cultural, heritage and gastronomic offerings, makes the island a truly differentiated destination.”

Hotel Partners

Several hotel chains with properties on the island took part in the events, including:

Barceló Hotels
Fergus Hotels
LIVVO Hotels
Meliá Hotels
Playitas Resort
Princess Hotels
Sun and Beach Hotels

Their involvement helped present a unified accommodation offer to Polish travel professionals.

Market Data

In 2025, Fuerteventura received 144,878 passengers from Poland, confirming sustained growth in this emerging market.
61,532 of those arrivals came from Katowice and 46,605 from Warsaw, the two main source airports.

Profile of the Polish Traveler

Age: 40.7 % are between 25 and 44 years old.
Education: Predominantly higher‑education and secondary‑school graduates.
Employment: 72.2 % are actively employed.
Residence: 68 % live in cities or urban areas.

Tourist Spending

30 % of Polish visitors spent €1,500–€2,500 on their trip, marking an 8 % increase.
21.3 % spent €1,001–€1,500.

Key motivations for choosing Fuerteventura include beach enjoyment, favorable climate, and leisure‑and‑nature experiences—areas where the island enjoys a highly competitive edge.

Statements from the Tourism Counselor

“Poland represents one of the markets with the greatest growth margin for Fuerteventura, and we are working to consolidate the island’s presence in this strategic segment.”

“Direct connectivity and collaboration with a leading operator like ITAKA allow us to reinforce the destination’s visibility and bring Fuerteventura’s offer to a visitor profile increasingly interested in quality experiences, nature, and active tourism.”

ITAKA’s Market Position

According to the TravelDATA Touroperatorów 2025 report, ITAKA is the leading Polish tour operator by revenue, surpassing major international groups such as TUI, Coral Travel, and Anex:

ITAKA: €1,256.88 million
TUI Poland: €1,254.31 million

Outlook

Through these promotional actions, the Island Tourism Board continues its strategy of internationalisation and the strengthening of emerging markets, aiming for diversified, sustainable tourism growth and an enhanced international profile for Fuerteventura.