Nordic tourists return to Fuerteventura

Swedish travelers are coming back to the island with the return of TUI Nordic after a seven‑year hiatus. The tour operator will resume flights from Stockholm on 23 October, a week before the official start of the 2026/2027 winter season.

Re‑launch Details

• Senior Product Manager Linnea Malmbeg confirmed the decision during a site visit with her team.
• During the trip she met with Tourism Councilor Marlene Figueroa to discuss the upcoming season.

Economic Impact of Swedish Visitors

These figures are well above those of other source markets.

Tourist Profile

• Leisure‑oriented: 92 % travel for pleasure.
• Activity preferences:
  • 77 % prioritize the beach.
  • 64 % visit cities.
  • 52 % include shopping.
• Education & income: 81 % hold higher‑education degrees; predominantly middle‑class.
• Travel composition:
  • 33 % travel as couples.
  • 29 % travel with families and children.
• Average age: 48.6 years, higher than the overall international tourist average.
• Independence: 71.9 % travel without a package tour, favoring hotels (65 %) and apartments (32 %).

Historical Context

• In 2018, the last year TUI operated on the island, 44,348 Swedish tourists visited Fuerteventura.
• Compared with 15,321 arrivals in 2025, the market shows significant growth potential.

Official Statements

“The return of TUI Nordic responds to a clear strategy of Fuerteventura: to attract a visitor of higher added value, who not only increases spending but also contributes to a more balanced and sustainable tourism model.” – Marlene Figueroa, Tourism Councilor and Vice‑President of the Tourism Board

“The Nordic market is a priority because of its profile: a visitor with greater spending capacity, longer stays, and a travel style that generates a greater positive impact on the destination.” – Marlene Figueroa

Strategic Outlook

Fuerteventura is strengthening its position in Northern Europe by aligning connectivity with high‑quality markets. This move supports the Tourism Board’s strategy to diversify demand and raise the value of visitors, fostering a more sustainable tourism ecosystem.